In 1997, Kees with his son Paul Weel saw an opportunity to invest in a new segment of the automotive cooling market. The demand for high quality, light weight, performance aluminium cooling products was growing and Paul Weel Radiators, better known today as PWR Performance Products, was created to fulfill this need. The market was ready for a product that was measured by its performance, and backed up by a flexible manufacturing facility capable of designing and adapting configurations of coolers to custom specifications. 

PWRs new headquarters in South East Queensland Australia supplies around the world. The multimillion-dollar, state of the art manufacturing plant has a controlled atmosphere brazing furnace, CNC machine shop and design department, large fabrication capabilities, CT Scanning and quality department, clean room assembly area and additive manufacturing department, all this allows PWR to lead the world in cooling research and development.

PWR provides world class cooling solutions by manufacturing high performance aluminium radiators, intercoolers and oil coolers for race cooling solutions to leading race categories and teams such as F1, NASCAR, V8 Supercars, Deutsche Tourenwagen Masters and World Rally Championship, PWR is recognised as a world leader when it comes to high performance cooling.

The flexible manufacturing approach, which sets PWR apart from its competitors, is due to every aspect of the manufacturing process being completed in its own purpose built facility.

In March 2015, PWR acquired US based C&R to strategically expand its footprint and gain further traction in the US market. Founded by Chris Paulsen in 1988, C&R is a widely known cooling products manufacturer and fabrication business that services US race markets including NASCAR, IndyCar, NHRA drag racing and IMSA sports cars. It also supplies products to niche automotive OEMs and military markets.